Module 1: Introduction to Digital Marketing

• Definition and scope of digital marketing

• Evolution and impact of digital marketing in the industry

• Key digital marketing strategies and channels

• Importance of digital marketing in reaching target audiences

Module 2: Website Optimization and Search Engine Marketing (SEM)

• Basics of website optimization and user experience (UX) design

• Search Engine Optimization (SEO) techniques for improving organic search rankings

• Pay-per-click (PPC) advertising and its role in SEM

• Keyword research and targeting for effective search engine marketing

Module 3: Social Media Marketing

• Introduction to major social media platforms (e.g., Facebook, Instagram, Twitter)

• Creating engaging social media content and maintaining an active presence

• Social media advertising and targeting options

• Analytics and measurement tools for tracking social media performance

Module 4: Email Marketing and Content Strategy

• Best practices for effective email marketing campaigns

• Building and maintaining subscriber lists

• Creating valuable and engaging email content

• Integration of email marketing within overall content strategy

Module 5: Analytics and Conversion Optimization

• Introduction to web analytics tools (e.g., Google Analytics)

• Key metrics for tracking website performance and user behavior

• Conversion rate optimization (CRO) principles and techniques

• A/B testing and data-driven decision-making for improving conversions